Tired of knowing that you SHOULD have SOME form of a website?
- The single most important part of your marketing.
- The one and only employee who is always on the job.
But it could cost time and money.
Does it have to?
Shouldn't it?
81% of our network would not purchase B2B services without having first checked the company's website.
Research from Gartner shows that 3/4 of companies prefer to purchase without having to talk to your sales team at all.
Companies think they communicate to their ideal customers.
In reality many companies have a tendency to;- Use all of their resources
- Get frustrated by why they are not getting the business they want.
What does this all mean?
- If we know that everybody will be checking our website, why are we not prioritising it?
- Ideally, your website deserves a minimum of the same investment as a full-time employee.
- At the very least, ensure that the way you have set it up allows your website to effectively enable your sales team.
Many companies (especially start-ups!) do not have the money to make one big investment.
But hey, maybe big picture- and long-term thinking can be considered at the same time?
We would love to help you get tour website started, and we promise it doesn't have to be as pink as ours.
Different website needs
GDD
The very best way to do a website in my opinion, is a GDD (Growth Driven Design) project.
This can be a very complex process, but it will give you the very best results over time.
The reason the GDD stands out is that it 100% is based on the actual needs of your clients, and ensures that you do not create too much too quickly. You create a strategy, you design it, start to make it, and launch it.
And first then the actual work with continually developing and optimising new aspects of your site.
Remember to mention the stages
- Strategy: This is the initial planning phase where the website's goals and target audience are defined.
- Launchpad: The design and initial development phase, where the core elements of the website are created for launch.
- Continuous Improvement: This stage involves ongoing efforts to optimize and enhance the website based on user feedback and data analysis.
However, if you are at the very start of your journey, you might not have the resources to prioritise something of that magnitude at this very moment.
Have no fear.
You can go very far, with very little.
but it still has to be correct.
Website for startups
Do like these very pages you are reading, do it cheap!
You don't have to make something amazing when you are starting up.
-But you need something, and you need something that can scale in the future.
If you do this via HubSpot free CMS, you can always update at a later point of time, without having to start all over and seeing everything you have already invested of time and money, being thrown aside.
What's that, if Something and Some specializes in using free CMS for setting up easy-to-use websites for companies?
-Why yes we do.
We need a CRM system
The fewer portals you have in your tech-stach,
- The bigger the chance that your employees will actually be able to learn how to use them all.
- The faster they are able to become operational when you are onboarding them.
- The easier it is for colleagues to help each other across departments.
If you move your website to the same program that you have your CRM, you can easily ensure that you are gathering as much data as possible for potential leads (and that is kind of the point..)
If you for whatever reason still want to keep things separate, at least let us help you ensure that you are adding landing pages or forms to your website so that you can gather data on the things that count.
We already have a HubSpot webpage
Good for you!
Is it working the way you want to?
Over time, the needs of your company- and at times even the very core of your product- might change.
When did you update it last?
Feel free to reach out for a talk.
Having been in multiple website projects in Hubspot, you start getting some best practices.
At times, you just want to;
- Change the theme of your site
- add modules
- redo your site map
- Create a new strategy for your blog
- Improve your SEO
- Add CTA's
- Add forms
You might just want SOME help or SOME person to do the work for you.
I love webpages and can help you out.
Scaleable website
You have to think one step ahead!
Most of the clients I have helped create new websites for could have saved lots of money if they had done the job properly when they started their businesses.
What many people do is start as cheap as possible, without considering what the next step will be. They then have to start everything from scratch and waste time and money, ultimately making it much more expensive than if you had invested just a little time in the beginning.
At the very least, you must have considered; What is the intention of the website, and the intention of this specific page?
As an example, the intention is for you to send us an email and pay to get you the help you need.
Another thing you should have considered already is your SEO.
What position should you already start taking?
If you use the next year to write content that aims at the direction of building a presence, you will have given yourself a head start while "everybody else" is randomly pushing content, and will have to start from scratch in 12 months.