There are many aspects to consider when trying to get an overview of your business, goals, and marketing resources.

Many companies tend to forget about existing elements that they already possess. 
Resources can include people, content, pictures, presentations, emails, articles websites landing pages etc etc.

Often, things you already have can be repurposed or reused, saving you loads of time and money.

Do you have an overview of your personas, ideal customer, stakeholders, SEO strategy, publishing plans, etc etc.
And are they recently updated?

Now that you know SOMETHING about what you do have, it is time to consider SOME next steps.

What can you do yourself, what do you need help with, and what should you prioritise?

Are there any low-hanging fruits to help you ensure some quick wins?

Need somebody to hold you accountable?

Want assistance?
Either as marketing for hire or via our network of specialists, there is help to be had.

Are you able to do it yourself, also great!

if you don't know what you have done..
how do you know what to do different?

What conversion rates are you looking at?
Why?

DO NOT create a 1year plan, and then not take the time to change directions during the duration of that period.

Ideally, we suggest that you follow this every quarter.
At the very least you should do it every 6 months.

However, do NOT do it every month, that is called wasting money.
we don't like to waste money.